October 2014, Horsham, Sussex:
Communicate and grow connections to generate new opportunities
by Sussex PR agency Media Word Waves
In any business it is vital to build up relationships and communicate with your connections to gain trust and confidence which can often lead to new business and opportunities that you hadn’t even thought of.
This years ‘Global Entrepreneurship Week’ has themed their whole week around the importance of building connections.
There are many ways to keep in touch with your connections both online and offline. Don’t just rely on emails and networking events to keep your connections engaged, be creative in your approach.
Why not send out press releases about new products and services and create informative newsletters to distribute to targeted media, write to your connections in an enlightening way to let them know what’s new in the industry and invite them to relevant upcoming events. A new exciting way to connect is through video uploads that you can easily create, and then send links to your connections to keep them abreast of your current offerings.
There are now a growing number of online methods to stay in touch, to remind your connections about your business where you can connect directly through an online newsletter, Facebook, Twitter, Instagram and LinkedIn are just some of the most popular examples. In 2013 it was reported that up to 300 million people joined up to LinkedIn.
Always consider the best option for your message that will give you the greatest impact.